Boston, Massachusetts: Harvard Business School Press [The Boston Consulting Group], 2006. First Edition. Cloth and boards. SIGNED by co-author, Harold L. Sirkin, 8vo, black quarter cloth with gold spine lettering over brown boards, illustrated with a few B&W graphs, Mylar-protected photographic dust jacket (unclipped) of a bursting lightbulb, 228 pages. Very Fine / Very Fine. Item #1470
Important study of how to measure and improve payback on expenditures for innovation.